and give 'Star Trek Beyond' that award.

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dalbrech — 9 years ago(September 13, 2016 10:48 AM)

But the big fanbase is one of Star Trek's strongest featurestrying to separate it from th legacy is a stupid idea.

[fgadmin]

allblacks-1 — 9 years ago(October 05, 2016 03:12 PM)

Sell it as a mix of fast and furious and guardian of the galaxy
And 'Mad Max'. Marketing pitch: 'Cause those movies were rad, yo'.
http://www.ew.com/sites/default/files/1450127628/Star-Trek-Jump.jpg

[fgadmin]

Lockeisalive — 9 years ago(September 13, 2016 12:15 PM)

Yup. It was a neither here nor there approach. The marketing made it seem dumb and non-appealing for casual audiences and by distancing itself from the Trek fanbase, it didn't rally its home crowd as well.
Live your own destiny imperfectly than live an imitation of someone else's perfectly

[fgadmin]

Block-Busted — 9 years ago(October 04, 2016 10:43 PM)

It will go down as one of the biggest film marketing fiascos of all time, especially in light of positive reaction this film is getting.