Michael Bay suing Cadillac for their Super Bowl Commercial
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Archived from the IMDb Discussion Forums — General Discussion
Nathanred — 1 month ago(February 13, 2026 04:16 PM)
https://www.yahoo.com/entertainment/movies/articles/hollywood-director-michael-bay-sues-092351691.html
Filmmaker Michael Bay is suing Formula 1 team Cadillac for $1.5 million, alleging his creative ideas were used without permission in their recent Super Bowl commercial.
The 19-page lawsuit, filed on Friday in the Los Angeles Superior Court of California, claims Cadillac F1’s principal owner and CEO, Dan Towriss, appropriated Bay’s concepts before he "abruptly decided to go in a different direction."
Cadillac, in a statement to The Associated Press on Monday, acknowledged meeting Bay but stated: "it became clear he couldn’t meet our timeline, and there ultimately wasn’t a path forward."
The team expressed confusion over the claim, adding: "It’s unclear why he’s bringing this claim since the concept and creative were already developed and we were only exploring him as a director." Cadillac remains "confident this will be resolved appropriately" and still "admire Michael Bay’s creative brilliance and would welcome the opportunity to work together in the future."
The ad: